“Braze allows us to effortlessly plan and schedule a large volume of campaigns with the flexibility to evolve and optimize each campaign to align with On Air activity.” iHeartRadio Australia’s Results: High Engagement and a Boost in Monthly Active Users “Braze is an integral tool in growing our audience on iHeartRadio and deepening audience engagement with our radio station brands,” said Josh Jones, Customer Loyalty and Insights Manager at iHeartRadio Australia. iHeartRadio also used eDM and push notifications to drive overall campaign awareness. This triggered an eDM or News Feed Card sent with a clue. Once there, the promotional team scanned the user’s unique code found within the app. Listeners were asked to show up at specific locations around Sydney in order to get exclusive clues. Organized by mood, activity, decade and genre to make it easy to find something that’s the perfect soundtrack for any moment.Taking it one step further, the iHeartRadio team extended the scope of the contest to create a truly special consumer experience. Listen to any of thousands of hand-curated playlists on the free iHeartRadio Playlist app.Follow your favorite podcasts and download episodes to your device to listen offline.Stream the most popular podcasts from ESPN, NPR, Gimlet, How Stuff Works, TED, Wondery, Big Money Players Network, and celebrity podcasts such as The Ron Burgundy Podcast, Anna Faris Is Unqualified Podcast, The Herd with Colin Cowherd Podcast, The Breakfast Club Podcast, The Bobby Bones Podcast, and more.Listen to top radio stations, news, music, sports, talk, and comedy.
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